Naked Ambition
Holidays make me ambitious. It’s true: I have so little down time during the rest of the year, I can’t think beyond what absolutely needs to be done, right now, this instant, to make sure we’re on top...
View ArticleWomen Achieve Workplace Majority
In the next few months, there will be more women in the workforce than men – surely a cause for celebration for those who believe in equal opportunities for the sexes. Or is it? According to a Pew...
View ArticleAre You a Conversationalist?
According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such...
View ArticleWhat Moms Want: Parents Network Study
Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented...
View ArticleDoes Your Tech Obsession Damage Your Kids?
Fascinating article in today’s New York Times, suggesting that parents’ obsession with technology — from smartphones to computers — is actually damaging their children. It claims that the amount of...
View ArticleMotherhood #1 Trigger for Social Media Use
BabyCenter just released the results of a fascinating new study that dug deep into the kinds of moms who are involved in social media, how and why they spend their time there, and — most importantly...
View ArticleDo Moms Make Better Business Managers?
Do moms make better business managers? Parenting effectively requires a lot of skills — the ability to negotiate and to have patience, among them. As a mother, that means moderating a battle between...
View ArticleSmartphone Samurai
Moms can’t live without their smartphones, according to recent research by BabyCenter. In fact, moms’ adoption of smartphones has increased 64% over the past two years, and 51% of moms report that...
View ArticleOne-Child Policy, Redux
Some of you know that my son is currently studying and working in China, and that when we visited recently I was struck by how few children there were on the street. This led to a post about China’s...
View ArticleTwins Are In
Twins are the new trend when it comes to U.S. births. As of 2009, the last figure available, 1 in every 30 babies born here was a twin, compared to 1 in 53 in 1980, according to a recent Centers for...
View ArticleThe Changing World of Moms
I’m a big believer in research and hard numbers as legitimate indicators of trends. Recently, I’ve been reflecting on how demographic studies have identified so many changes in the world of moms since...
View ArticleWe Are Here: Alicia Keys
I have long been a fan of Alicia Keys. She’s a gen-yoo-wine Noo Yawker, she’s smart and oh What a Voice! A recent New York Times Op-Ed column reports that the singer wants to “gather an army” for her...
View ArticleMaking Millennial Moms Merry
For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans — from what to buy for the family, to shopping for the holiday dinner, to where to spend...
View ArticleThe Changing World of Moms
I’m a big believer in research and hard numbers as legitimate indicators of trends. Recently, I’ve been reflecting on how demographic studies have identified so many changes in the world of moms since...
View ArticleWe Are Here: Alicia Keys
I have long been a fan of Alicia Keys. She’s a gen-yoo-wine Noo Yawker, she’s smart and oh What a Voice! A recent New York Times Op-Ed column reports that the singer wants to “gather an army” for her...
View ArticleMaking Millennial Moms Merry
For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans — from what to buy for the family, to shopping for the holiday dinner, to where to spend...
View ArticleBaby Bust ahead! What will this mean for companies marketing to parents?
Companies specializing in products for children — from toys to cribs to entertainment and more — have counted on an American birth rate that has regularly hit 4 million or so annually since the late...
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